Jack Morris Rosenthal CBE (8 September 1931 - 29 May 2004) was an English playwright and television screenwriter who created London's Burning.
Rosenthal wrote over 150 screenplays, including original TV plays, feature films, and adaptations. He wrote 129 early episodes of Coronation Street and produced the series for six months in 1967. He won BAFTA awards for Bah Mitzvah Boy, Spend, Spend, Spend and The Evacuees. He was married to the actress Maureen Lipman.
- See also: London's Burning#History
Rosenthal's idea for a screenplay about the Fire Brigade stemmed from conversations about the job with the firefighter husband of his au pair. He was further influenced by the October 1985 riots on the Broadwater Farm Estate in Tottenham, in which firefighters came under attack from rioters, and incidents like the Bradford City stadium fire. A screenplay was commissioned by London Weekend Television, and the two hour movie was broadcast on ITV on Sunday 7 December 1986. It was nominated for three BAFTAs, including best drama, and attracted a television audience of 12.5 million. ITV commissioned a full series. Rosenthal was uninterested in writing for the series and had no further involvement with the show.